Google Ads diagnosis
Campaign structure, search terms, bidding, geo settings, network leakage, budgets, negatives, PMax and landing-page alignment.
Performance Marketing + Measurement
Paid media should produce leads, not mysteries.
Senior hands-on support for Google Ads, GA4, GTM, conversion tracking, attribution and landing pages. I help SMEs and agencies find wasted spend, repair broken measurement and make acquisition easier to manage.
Google AdsGA4Google Tag Manager
Conversion TrackingWordPressLanding Pages
What I prioritise
Fix the expensive problems first.
The focus is not on selling every possible marketing service. It is on high-value work where paid traffic, tracking and website performance meet.
Measurement repair
GA4, GTM, Google Ads conversions, enhanced conversions, forms, calls, WhatsApp and attribution integrity.
Landing-page performance
Message match, conversion friction, forms, CTAs, technical issues and testable CRO recommendations.
White-label agency support
Experienced behind-the-scenes PPC and analytics support without adding another full-time hire.
Fractional performance oversight
Senior review of paid media, measurement, landing pages, reporting and agency/vendor execution.
Technical marketing troubleshooting
WordPress, tracking code, tag conflicts and marketing-tech issues that block campaign performance.
Order online
Fixed-scope starting points.
Choose a defined service, pay securely through PayPal, then send access and project details. Larger or unusual implementations are quoted separately before additional work begins.
Google Ads Performance Audit
$299 one-time
A senior review for advertisers who suspect waste, weak structure or poor lead quality.
- Campaign and account structure
- Search terms, keywords and negatives
- Bidding, budgets, networks and geo settings
- Conversion setup sanity check
- Landing-page alignment
- Prioritised findings and action plan
By ordering, you agree to our Terms of Service and acknowledge our Privacy Policy and Refund & Cancellation Policy.
Audit only. Implementation is quoted separately.
Tracking Health Check
$349 one-time
Find out whether your advertising platforms are receiving trustworthy conversion data.
- GA4 and GTM review
- Google Ads conversion checks
- Forms, calls and key events
- Duplicate or missing event detection
- Attribution and configuration issues
- Technical remediation plan
By ordering, you agree to our Terms of Service and acknowledge our Privacy Policy and Refund & Cancellation Policy.
Covers diagnosis. Major rebuilds or server-side work are separately scoped.
Tracking Audit + Repair
$599 starting package
Audit plus implementation for common GA4, GTM and Google Ads conversion problems.
- Everything in Tracking Health Check
- Common GA4/GTM corrections
- Google Ads conversion repair
- Form and lead-event configuration
- Cross-platform QA
- Implementation summary
By ordering, you agree to our Terms of Service and acknowledge our Privacy Policy and Refund & Cancellation Policy.
If the required work exceeds the stated scope, approval is requested before extra billing.
Landing Page + Tracking Review
$399 one-time
For paid traffic landing on pages that are not converting as expected.
- Ad-to-page message match
- CTA and form review
- Mobile conversion friction
- Trust and objection handling
- Tracking verification
- Prioritised CRO recommendations
By ordering, you agree to our Terms of Service and acknowledge our Privacy Policy and Refund & Cancellation Policy.
Page redesign/development is not included unless quoted.
White-label PPC + Analytics
$750 starter month
Senior delivery support for agencies that need extra Google Ads and measurement capacity.
- Up to 10 hours of senior support
- Google Ads optimisation and QA
- GA4/GTM troubleshooting
- Tracking and landing-page reviews
- Internal/white-label reporting support
- Confidential agency-facing delivery
By ordering, you agree to our Terms of Service and acknowledge our Privacy Policy and Refund & Cancellation Policy.
This purchases the first month only. Ongoing scope and billing are agreed separately.
Fractional Performance Review
$995 starter month
Senior oversight for businesses that need judgement across paid media, measurement and conversion.
- Up to 12 hours of consulting
- Paid-media performance review
- Measurement and attribution review
- Landing-page priorities
- Vendor/agency quality review
- Monthly action roadmap
By ordering, you agree to our Terms of Service and acknowledge our Privacy Policy and Refund & Cancellation Policy.
This purchases the first month only. Media spend, development and third-party fees are excluded.
For digital agencies
Extra senior capacity without another full-time hire.
White-label Google Ads, analytics and conversion-tracking support that can sit quietly behind your agency brand.
- Account audits and optimisation
- GA4 and GTM debugging
- Conversion-tracking QA
- Search-term and campaign analysis
- Landing-page recommendations
- Client-ready or internal reporting
- Technical coordination with developers
- Flexible project or retainer support
Simple engagement model
Audit → fix → optimise.
No need to jump straight into a large retainer. Start with a defined problem and expand only where the data supports it.
1. OrderChoose a fixed-scope service and complete payment.
2. BriefSend URLs, goals, account IDs and the access required for the work.
3. DiagnoseThe account, tracking and conversion journey are reviewed against the agreed scope.
4. ActReceive findings, fixes or a prioritised implementation roadmap.
Technical direction
Built for where measurement is going.
The service roadmap prioritises stronger first-party measurement and increasingly resilient conversion tracking.
Enhanced Conversions
Improve the quality of Google Ads conversion measurement where implementation and consent conditions permit.
Server-side GTM
For suitable projects, move toward stronger server-side tagging and controlled data flows.
CRM / Offline Conversions
Optimise toward actual qualified leads and sales instead of treating every form submission as equal.
FAQ
Before you order.
Do I need to give account access?
Yes, for most audit and implementation work. Use the minimum permission level required. Never send passwords by email. Invite the relevant account user where the platform supports delegated access.
Are ad spend and third-party software included?
No. Prices shown are professional service fees only. Media spend, premium plugins, hosting, CRM fees and other third-party costs are excluded unless explicitly stated.
Does an audit include implementation?
No, unless the package specifically says "repair" or implementation. Audits diagnose and prioritise. This prevents open-ended technical work from being hidden inside a low fixed fee.
Can agencies use this under their own brand?
Yes. White-label work can be delivered behind the agency. Confidentiality, communication model and client-facing responsibilities should be agreed before access is provided.
Can you guarantee more leads or a specific ROAS?
No credible consultant can guarantee a specific commercial result without controlling the offer, market, pricing, website, sales process and competition. The work focuses on better configuration, measurement, decision-making and optimisation.
What happens after PayPal payment?
You will be redirected to the project-start page. Send the requested brief and account details. Work begins after scope and required access are confirmed.
Need something larger?
Complex account, multi-market campaign or custom measurement project?
Send a short description of the problem, current platforms, monthly ad spend range and what you want fixed.