Web agencies
Add credible Google Ads and conversion tracking without recruiting internally.
WHITE-LABEL PPC + MEASUREMENT PARTNER
You keep the client.
We handle Google Ads, GA4 & GTM.
Senior, behind-the-scenes Google Ads and measurement support for web, SEO, branding and digital agencies that need specialist capacity without another full-time hire.
Direct specialist support
No client poaching
Agency-friendly workflow
BUILT FOR AGENCIES
When PPC is sold, but specialist capacity is missing.
This service is designed for agencies that already do good work in web development, SEO, WordPress, branding or general digital marketing, but do not want to build a full internal PPC and measurement department.
Use dotcompals as your external specialist layer. Your agency stays client-facing. We work quietly in the background, or join client discussions only when you specifically authorise it.
SEO agencies
Cover paid-search requests while keeping SEO and PPC measurement aligned.
Brand & design firms
Extend into measurable acquisition while keeping your client relationship intact.
Busy digital teams
Use us for overflow accounts, technical tracking fixes or specialist account rescue.
CORE SERVICES
Three services. No bloated menu.
Start with the smallest useful engagement, then expand only where it makes commercial sense.
White-label Google Ads Management
Hands-on account management delivered behind your agency brand.
- Search & Performance Max
- Account structure and rebuilds
- Keyword and search-term management
- Negative keyword control
- Bid and budget optimisation
- RSA and asset optimisation
- Monthly reporting and recommendations
Google Ads + Measurement Audit
A structured diagnosis of account performance and the tracking signals Google is optimising against.
- Campaign structure review
- Search-term and keyword analysis
- Bidding and budget review
- Primary vs secondary conversions
- GA4 and GTM checks
- Landing-page measurement review
- Prioritised action plan
GA4 / GTM Tracking Setup & Repair
Fix the measurement layer before throwing more budget at a campaign.
- GA4 implementation and audit
- GTM setup and debugging
- Google Ads conversion tags
- Enhanced conversions
- Form, phone and WhatsApp tracking
- Ecommerce events
- Duplicate / false conversion diagnosis
WHY THIS MODEL WORKS
Senior capability without senior payroll.
You get specialist PPC and measurement capacity when you need it, while your agency keeps control of pricing, positioning and the end-client relationship.
Direct practitionerNo junior account manager between your brief and the actual campaign work.
Measurement-firstCampaign decisions are only as good as the conversion data feeding the algorithm.
Technical rangeGoogle Ads, GA4, GTM, WordPress and landing-page troubleshooting in one workflow.
Commercially quietNo direct solicitation of your clients. No competing pitch behind your back.
WORKING MODEL
A simple agency-to-specialist workflow.
Send one account
Share the brief and grant the required platform access. No passwords are requested.
Audit & prioritise
We identify account, bidding, conversion and measurement issues before changing things blindly.
Approve the plan
Your agency stays in control of scope, client communication and any commercial commitments.
Optimise & report
Work is completed behind the scenes with concise performance notes and practical next actions.
AGENCY PRICING
Clear entry points. Portfolio pricing as you scale.
Prices below are starting rates in USD and are intended for agency partners. Final scope may vary for unusually complex accounts.
Audit
Google Ads + Measurement Audit
$299
One-time
- Google Ads account review
- GA4/GTM conversion review
- Tracking-risk identification
- Top-priority action plan
MOST POPULAR
Monthly
Google Ads Management
$400+
per account / month
- Ongoing account optimisation
- Search-term and budget control
- Ad and asset improvements
- Monthly agency report
Technical
Tracking Setup / Repair
$200+
starting price
- GA4/GTM implementation review
- Google Ads conversion setup
- Form / click tracking
- Basic debugging & verification
3+ ACCOUNTS
Agency portfolio pricing
Managing multiple accounts? Get a portfolio rate based on account complexity, reporting requirements and client-contact expectations.
SCOPE CONTROL
What is included, and what is separate.
Good white-label relationships fail when scope is vague. These boundaries keep delivery predictable for both sides.
Typically included
- Campaign optimisation
- Keyword/search-term work
- Bid and budget review
- Ad copy optimisation
- Conversion review
- Monthly reporting
Quoted separately
- Landing-page builds
- Major WordPress development
- Creative/video production
- CRM development
- Complex ecommerce data layers
- Frequent end-client meetings
MEASUREMENT FIRST
Bad conversion signals can make smart bidding confidently wrong.
Duplicate tags, false form completions, incorrect primary actions and broken GTM logic can all distort campaign decisions. Increasing budgets before checking the measurement layer can simply scale bad data.
Start with an auditGoogle Ads
→Landing page
→GTM
→GA4 / Conversions
→Optimisation
ONBOARDING
What we may request.
Access depends on scope. Credentials are not requested when proper user access can be granted.
Google Ads
Google Analytics 4
Google Tag Manager
Search Console
Merchant Center
Website / CMS if required
FAQ
Questions agencies usually ask first.
Need something not covered here? Send the account type, monthly spend and the help you need.
Will you contact or pitch our clients directly?
No. The agency owns the client relationship. Direct client communication happens only when the agency explicitly authorises it.
Can you work completely behind our brand?
Yes. Reports and recommendations can be supplied to the agency for onward presentation. White-label arrangements can be adapted to your workflow.
Can we start with only one account?
Yes. That is the preferred starting point. It lets both sides test communication, turnaround and technical fit before expanding.
Do you guarantee a CPA, ROAS or number of leads?
No. No responsible Google Ads specialist can guarantee business outcomes that depend on market demand, pricing, competition, website quality, sales handling and many other factors.
Is ad spend included in your management fee?
No. Media spend is paid directly by the advertiser to Google. The service fee covers management and optimisation.
Can you fix only GA4/GTM without managing the campaigns?
Yes. Tracking audits, implementation and debugging can be purchased independently.
Do you support ecommerce?
Yes, but complex ecommerce tracking, feeds or data-layer work may require a separate scope and quote after reviewing the platform.
What markets can you support?
The service is designed for English-language agency relationships and can support international Google Ads accounts subject to account complexity and fit.
SECURE CHECKOUT
Payments are processed securely by PayPal.
When you choose a paid service above, the payment button opens the corresponding secure checkout page on paypal.com. Payment details are handled by PayPal, not stored on this website.
- $299 - Google Ads + GA4/GTM Audit
- $400 - Google Ads Management, first month
- $200 - Tracking Setup / Repair starting payment
START SMALL
Send one account. Test the working relationship.
Tell us the market, account type, approximate monthly ad spend, current problem and whether you need campaign management, an audit, or tracking help.
Useful details to include
- Agency website
- Country / market
- Account type
- Monthly ad spend range
- Current tracking stack
- Whether client-facing support is required