Campaign structure
Search campaign setup with relevant ad groups, focused keywords, negative keywords, ad copy and location targeting.
Google Ads Management
Google Ads management focused on leads, not vanity clicks.
dotcompals helps small businesses run practical Google Ads campaigns with proper structure, conversion tracking, landing pages and ongoing optimisation.
Lead-focused adstracking, search terms, landing pages and campaign optimisation
What Google Ads work includes
Conversion tracking
Form submissions, calls, WhatsApp clicks and important lead actions need to be tracked properly before judging campaign performance.
Landing page direction
Ads cannot fix a weak landing page. Page message, CTA, trust signals and enquiry flow must support the campaign.
Keyword and search term review
Regular review of search terms helps cut waste, improve targeting and find better lead opportunities.
Budget control
Budget should match the service value, target location, competition and expected lead quality. Blind spending is not strategy.
Performance reporting
Reporting focuses on leads, cost per lead, lead quality, search terms, CTR, impression share and practical next actions.
Common Google Ads problems
Clicks but no enquiries
Usually caused by poor landing pages, weak intent targeting, missing conversion tracking or irrelevant search terms.
Leads are low quality
Low-quality leads often come from broad keywords, weak exclusions, unclear forms or poor qualification on the landing page.
No clarity on what is working
Without clean tracking, campaign decisions become guesswork. Proper conversion setup is the first priority.
Run ads only when the tracking and landing page are ready.
Better signal quality usually means better campaign decisions.