Do You Know Which Marketing Actually Generates Business?
If tracking is incomplete or wrong, optimisation becomes confident guesswork. We build a measurement layer that connects important customer actions to the marketing that generated them.
The problem behind the symptoms
Before adding channels, budget or software, we identify where the commercial journey is breaking.
GA4 and advertising platforms report conflicting numbers
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Forms, calls or WhatsApp actions are not measured properly
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Duplicate events inflate conversions
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Campaigns optimise toward actions that have little business value
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Reports show activity but not commercial outcomes
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Marketing Measurement & Tracking
A focused implementation built around the business outcome, not a shopping list of marketing services.
dotcompals builds marketing measurement systems using GA4, GTM and advertising conversion data so businesses can connect spend to meaningful customer actions instead of relying on vanity metrics.
How we judge whether it worked
We prefer commercially useful signals over impressive-looking activity reports. The exact KPI set depends on the business and available data.
Problem → intervention → customer action → measurement → optimisation
Questions businesses usually ask
Why are GA4 and Google Ads numbers different?
They can differ because the platforms use different attribution, identity, timing and reporting logic. The goal is not always identical numbers, but a documented and trustworthy measurement setup.
Can you track WhatsApp enquiries?
We can track website interactions such as WhatsApp link or button clicks. Whether the click became a qualified customer requires downstream lead or CRM information.
Do you support enhanced conversions?
Yes, where the business, implementation, consent and platform requirements make them appropriate.