Spending on Google Ads Without Knowing What Really Works?
A campaign can look healthy inside Google Ads and still waste money. We review the account from search intent through conversion measurement and show what deserves attention first.
The problem behind the symptoms
Before adding channels, budget or software, we identify where the commercial journey is breaking.
Spend rises without a clear improvement in useful leads
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Search terms attract irrelevant traffic
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Bidding targets are disconnected from commercial value
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Conversion actions reward weak or duplicated signals
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Landing pages do not match the user's search intent
This creates friction, waste or uncertainty that should be diagnosed before adding more marketing activity.
Google Ads Performance & Profitability Audit
A focused implementation built around the business outcome, not a shopping list of marketing services.
The dotcompals Google Ads audit examines where money is going, what Google is optimising toward, whether conversions are trustworthy and which changes have the strongest business case.
How we judge whether it worked
We prefer commercially useful signals over impressive-looking activity reports. The exact KPI set depends on the business and available data.
Problem → intervention → customer action → measurement → optimisation
Questions businesses usually ask
Does the audit include implementation?
The audit diagnoses and prioritises. Implementation can be scoped separately unless the agreed package specifically includes repair or implementation.
Will you recommend rebuilding the account?
Only when the evidence supports it. Existing campaigns should not be rebuilt simply to make them look new.
Do you guarantee ROAS or lead volume?
No. No credible audit can guarantee commercial outcomes because market demand, competition, pricing, offer and sales execution also matter.